As you know, at DemoUp we love video. From the reasons why video drives conversion rates to how to create the perfect product video, we could really talk about it all day. In today’s post we’re discussing 3 Ecommerce shops that use video to create a Unique User Experience. What’s a “Unique User Experience” you ask? User Experience is about how people interact and navigate a website and a Unique User Experience is a site that exceeds expectations and stands out from competitors. As a marketer, it’s important to study buyer behaviour and find ways to optimise your shop to achieve the highest possible conversion rate.
The five key elements of any User Experience are:
- User friendly and easy to navigate
- Memorable
- Distinctive
- Engaging high quality content – images, text, video
- Ability to follow, share, subscribe
Video comes into the content side of things. User experience expert Paul Bryan says: “I’m a big fan of product videos in the User experience. They offer more substantial engagement with a product, with no additional effort on the part of the customer.” As we’ve established before, video can be an effective content marketing strategy that’s transforming Ecommerce on an international scale. Here are the statistics to prove it:
- Video on a landing page can increase conversions by 80%
- Video drives a 157% increase in organic traffic from search engines
- 4 x as many consumers would rather watch a video about a product than read about it
- 80% of viewers recall a video they have seen in the last 30 days
- 92% of mobile viewers share video
- One minute of video is worth 1.8 million words1
So now you appreciate the value of video marketing, here are 3 examples of Ecommerce shops that use video to create a unique user experience: