Have you ever visited a product page, only to leave straight away because its usability is so bad? I’m going to guess that you probably have. Take a minute to think about your own product page. Does it entice your visitors to buy? Are the features you added to your page working as well as you’d hoped?
If not, an important consideration is product video integration. When used well, product videos are a simple, effective tool that can double conversion rates. But when integrated badly, product videos can be more of a hinderance than a help for shoppers. So why is it that so many ecommerce providers are continuing to make the same mistakes when integrating their product videos? I will point out 3 points that are critical and that many people miss.