As found at Captora, 61% of consumers are more likely to buy from companies that create custom content.1 We’ve all heard the mantra: Content is King. But what do we mean by content marketing? Content is any media you produce for your ecommerce shop in order to interest and engage an audience. From product descriptions to brochures to video, content is what drives competitiveness, conversion rates and most importantly, SEO. The more personalized and relevant the content is, the more likely it is to be shared across multiple platforms, leading to more referral traffic.
SEO is necessary to improve your Google search rankings, but how to do this without investing in an expensive pay per click campaign? The answer’s simple: Produce high quality content that keeps users coming back for more. For this blog post we’re going to look at five ways to use content marketing to improve your traffic, SEO and User Experience.