E-commerce Reviews: Why You Should Have Them in Your Online Shop

e-commerce reviews are trusted by 70% of consumers

70% of consumers consult e-commerce reviews or ratings before buying online.1 What’s more, according to research conducted by Nielsen the same percentage of consumers trust online opinions. Despite this fact, many e-commerce retailers are hesitating to introduce reviews to their shops. This fear is partially understandable – nobody wants to read negative comments about their […]

Testing Online Tools for E-commerce Video Production

e-commerce video production with Wevideo screenshot

If you put “e-commerce video production” into google, you get 77,400,000 results. It’s no wonder that 40% of online retailers are planning to introduce product videos to their shops.1 If you are one of them, the thought of producing your own demo videos has probably crossed your mind. We’ve already written about professional e-commerce video […]

12 Inspiring Demo Videos for Your Christmas Shopping

christmas presents

Have you already heard “Last Christmas” and seen the Coca Cola advert with Santa this year? Yeah… Christmas is coming again! And this means buying presents. If you don’t feel like visiting crowded shopping centers and you’re looking for inspiration, this is an article for you. Sit back, relax and check out our demo videos […]

Shop Usability: We recorded users browsing online shops and here is what we’ve found

usability testing in progress

You can hire the best web designer available. You can consult e-commerce specialists with years of experience. But still, all of this won’t guarantee that actual users will like your e-commerce store. The comments of your colleagues, family and friends will surely be helpful but let’s face it: they will never be fully objective. That’s […]

13 Online Shop Features Consumers Expect You to Have

most important features consumers expect in online shops

Roughly 27 % of the world’s consumers shop via the internet.2 It means that almost 2 billion people in the world regularly visit one of 24 million online stores.3 Obviously in these circumstances, the competition is immense. That’s why being aware of consumers’ expectations is so crucial. Knowing which online shop features are an absolute […]

YouTube E-Commerce Channel – Do It the Right Way

Youtube e-commerce channel animation with online shop shown on youtube

The ultimate goal for every online shop is to attain and maintain a high sales volume. If you’re focused on achieving that, you’ve clearly spent some quality time planning your marketing strategy. Thus the thought of having your own YouTube e-commerce channel must have crossed your mind. Find out now if it makes sense to […]

10 Worst Product Visualizations in E-Commerce History

product visualizations failures: pacpack that is different from the one ordered

I guess it must have happened at least once: a customer was completely disappointed with your product. It doesn’t have to mean that the product was crud or the customer a nit-picking jerk. It may have simply been caused by the lack of detailed product visualizations of the items sold. Well, I’m not sure this […]

6 Eye-opening Stats about the Online Video Boom

Global Mobile Internet Traffic Generated through Video Graph

Videos are great, we all know that and that’s why we all watch them. We do it on laptops, tablets and mobile phones; at home and at work. No video for today, sorry. Instead take a look at some impressive facts and statistics about online videos. Let’s go! “A minute of video is worth 1.8 […]

How to Get Brand Videos Integrated in Online Shops

getting brand videos is complicated like getting out of a labirynth

Getting videos from brands to boost your online shop’s performance is a great idea. What’s the advantage? They are usually really good, sometimes even outstanding (just think of Apple’s product videos). No wonder, only brands and manufacturers have the resources to shoot videos that are crafted to perfection. It would be a pity not to […]

5 Ways YouTube Steals Your Customers

YouTube video ads confuse and annoy consumers

There’s no such thing as a free lunch. You may think that by taking product videos from YouTube and embedding them into your product pages you save a lot of money, but the truth is you end up paying for the free content with your customers. YouTube videos need to earn their keep somehow and […]