6 New Ecommerce Trends Shaping the Future of Online Retail

Ecommerce sales continue to grow on a yearly basis, yet despite this, only 7.7% of all retail sales took place online in the US in the first quarter of 2016.1 That means ecommerce has a lot of room to grow if it is to catch up with non-digital retail sales. In order to determine what […]

The Benefits of Negative Reviews for Ecommerce Retailers

Negative Reviews Ecommerce

At some point, every online retailer will receive critical feedback. Reviews are subjective, and what one customer perceives to be excellent service, another may find unsatisfactory – that’s just human nature. What many online merchants don’t realise is that this critical feedback can bring advantages to online shops and shouldn’t be deleted. Here’s why:   […]

The Definitive Guide: Ecommerce Video Use in Online Shops

Definitive guide ecommerce videos

Why your Online Shop needs Ecommerce Video   Leading ecommerce merchants, such as Amazon, Zappos and Asos, have already heavily integrated ecommerce videos into their product pages. Customers love ecommerce videos and retailers are seeing great results from video integration, so now an increasing number of merchants want to introduce ecommerce videos into their marketing […]

Product Videos Increase Trust in your Online Store

Customers Believe Companies Create Video More Trustworthy

The conversion rate for customers who watch product videos is 95% higher than that of customers who don’t. Why? Because customers trust online stores who allow them to make an informed purchase decision by presenting a comprehensive overview of their products. Product Videos Show Honesty 57% of customers believe that product videos reduce ambiguity. That’s […]

Measuring the Effectiveness of your Ecommerce Video

Demoup view rate statistics analytics

It’s not enough to just add a video to your product page and then completely forget about it. If you’re serious about maximising your ROI, it’s really important to test your video’s success. Simple analytics can give you great insights into how effective your ecommerce video is at engaging customers and more importantly, at driving […]

Check How Many Brand Videos We Have for Your Online Shop for Free!

Demoup brand video scanner

There are thousands of product videos that have been created by brands and are waiting to be used by online merchants. The problem is that it’s often really difficult to have a good overview of the number of brand videos that are out there and available to be integrated into online shops.   That’s why […]

How to Maximise your SEO with Ecommerce Videos

Google Search Engine Optimisation

You could have the greatest online store in the world, but what good is it if nobody even knows that it’s out there? SEO reduces this problem by increasing your online visibility and helping customers to find you more easily. The big problem with SEO is that online merchants often just don’t know where to […]

Users Share Product Videos: Why You Should Take Note

Add Product Video, Captivate Audience, Increase Customer Trust

The face of online marketing is changing. Traditional marketing is out as customers have adopted a ‘sharing is caring’ attitude, making content generated and shared by users the new king. Thousands are sharing their best and worst ecommerce experiences with fellow customers through reviews, recommendations and social media. So what can you do to encourage […]

3 Product Video Integration Mistakes that Do More Harm Than Good

Good Product Video Integration

Have you ever visited a product page, only to leave straight away because its usability is so bad? I’m going to guess that you probably have. Take a minute to think about your own product page. Does it entice your visitors to buy? Are the features you added to your page working as well as […]

Ecommerce Product Videos: The Statistics You Can’t Ignore

Ecommerce Product Video Statistics Infographic

Video content is quickly becoming one of the most powerful tools in the ecommerce industry. With video, you can can stand out from the crowd by engaging customers, boosting SEO and enhancing your marketing strategy – which ultimately leads to more sales.   So if you’re still on the fence about whether or not to […]