Diese 6 Ecommerce Trends bestimmen die Zukunft des Online-Handels

Jahr für Jahr werden höhere E-Commerce-Umsätze verzeichnet. Trotzdem sind immer noch nur 7,7 % aller Handelsumsätze online. Das bedeutet, dass im E-Commerce-Bereich noch viele Wachstumschancen vorhanden sind, bevor die Online-Umsätze diejenigen des herkömmlichen Einzelhandels aufholen. Es ist also noch viel Wachstumspotential vorhanden. Wie genau dies ablaufen könnte versuchen wir im Folgenden vorherzusagen. 1) Neue Poduktkategorien treiben […]

Ecommerce Video Report Q3 2016

Q3 2016 video statistics are finally in. In Brief Product demo videos stay to be the biggest ecommerce trend for the years to come. 11.6% of online consumers are clicking on ecommerce videos if they are available on the product page. Probably even more important product demonstration videos are increasing add to shopping cart rates […]

Extraordinary Product Videos that Doubled Conversion Rates (Data Proof Inside)

chart showing increase in conversion rate caused by product videos

Increasing conversion rate is an ongoing challenge for every online retailer. Product videos in general are one of the most effective tools to reach that goal. However, this post is not about ordinary product videos, but the very best ones. We’ve filtered through thousands of product demos from DemoUp’s own unique dataset of more than […]

Video Production Cost with Real Price Examples

avarage video production cost with real prices for particular elements

The demand for online video in general and e-commerce video in particular is growing and we at DemoUp receive many questions regarding video production cost. The video production rates you’ll need to pay are highly dependent on the kind of video you want to get. Many video production companies stay away from giving clear price […]

6 Types of Product Videos: Where do they work best?

the end phase of consumer video journey is watching product demos

As you’ve probably already noticed, product videos differ considerably from one another. There are, however, six common types that can easily be distinguished. Each of them is useful to the customer at different stages of the buying process. Most importantly, each of them is useful for you, too. See examples of different types of product […]

Marketing Experts on How Videos Are Changing the Online Shopping Experience

loads of shopping bags show how fruitful can shopping experience be

You don’t need to be a marketing expert to figure out that product videos completly changed the online shopping experience. But since we’ve already gathered the data from industry surveys and marketing experts, it would be a pity not to read them.   Marketing Experts on the Video Shopping Experience   Matthew Lawson, Previous Head […]

8 Reasons Product Videos are a Must-have for Every Online Shop

what integrated product videos look like on a product page

Videos entertain. That’s why we watch funny cats and stand-up comedies. Videos teach. That’s why we turn to tutorials and TED. But most importantly: videos inform. And that’s why we watch product videos before buying online. Check out our eight most important reasons why every ecommerce store needs to use videos. 1. Shoppers are more […]