You could have the greatest online store in the world, but what good is it if nobody even knows that it’s out there? SEO reduces this problem by increasing your online visibility and helping customers to find you more easily. The big problem with SEO is that online merchants often just don’t know where to start.
“Should I write a blog? Should I invest in Adwords? Should I collect reviews?”
You’ve probably asked yourself all of these questions and yes, these factors are all important. But if you’re really serious about hitting that top spot on Google’s results page, you need to stand out from your competitors. Your SEO needs to be a cut above the rest – and that’s where ecommerce videos come in.
Ecommerce videos are more than just a pretty face, they actually have a really big impact on SEO. One big factor in search engine algorithms is the authority of your page: the higher your authority, the higher your page will rank. Of course there are too many influences on page authority to discuss in one blog post, so I’m going to choose a couple of factors and explain how ecommerce videos make an impact.