Every industry has a blogging community. Whether it’s the fashion industry, music industry or the tools industry, there are always groups of people creating content for advice and entertainment purposes. Starting a business blog for your Ecommerce shop isn’t an easy task but the return on investment can be very impressive. We wrote briefly about starting a trends or inspiration blog in our post 5 Ways to use Content Marketing Drive Traffic to your Ecommerce Shop but this post will go more into depth about the reasons why you need to add a blog to your to-do list and how to measure its progress through Key Performance Indicators.