Why Instagram is Essential for Ecommerce Shops and How to Maximise its Potential

Instagram app

With 300 million monthly users, social media photo-sharing app Instagram is the place to be right now.2 Whether the algorithm change affects engagement or not, you still need to invest time into building a photo portfolio and a loyal following. There are a multitude of reasons why you should start an Instagram account for your […]

5 Ways to use Content Marketing to Drive Traffic to your Ecommerce Shop

As found at Captora, 61% of consumers are more likely to buy from companies that create custom content.1 We’ve all heard the mantra: Content is King. But what do we mean by content marketing? Content is any media you produce for your ecommerce shop in order to interest and engage an audience. From product descriptions […]

Measuring the Effectiveness of your Ecommerce Video

Demoup view rate statistics analytics

It’s not enough to just add a video to your product page and then completely forget about it. If you’re serious about maximising your ROI, it’s really important to test your video’s success. Simple analytics can give you great insights into how effective your ecommerce video is at engaging customers and more importantly, at driving […]

The Perfect Ecommerce Video – According to Statistics

The Perfect Ecommerce Video – sounds too good to be true, doesn’t it? But if you’re going to create a product video, we think you should have all the information to make sure it’s as effective as possible. Although our ‘winning formula’ might not apply to every type of product, all product videos should be […]

Check How Many Brand Videos We Have for Your Online Shop for Free!

Demoup brand video scanner

There are thousands of product videos that have been created by brands and are waiting to be used by online merchants. The problem is that it’s often really difficult to have a good overview of the number of brand videos that are out there and available to be integrated into online shops.   That’s why […]

4 Ways Mobile is Revolutionizing Video E-Commerce

Mobile Video Traffic

Everything is going mobile these days. From brand apps to banks, every company wants a slice of the mobile market and you should too. According to Animoto, 55% of consumers watch at least one video on mobile per week and that’s not surprising due to the proliferation of smartphone use, the increasing accessibility of WiFi […]

How to Maximise your SEO with Ecommerce Videos

Google Search Engine Optimisation

You could have the greatest online store in the world, but what good is it if nobody even knows that it’s out there? SEO reduces this problem by increasing your online visibility and helping customers to find you more easily. The big problem with SEO is that online merchants often just don’t know where to […]

Users Share Product Videos: Why You Should Take Note

Add Product Video, Captivate Audience, Increase Customer Trust

The face of online marketing is changing. Traditional marketing is out as customers have adopted a ‘sharing is caring’ attitude, making content generated and shared by users the new king. Thousands are sharing their best and worst ecommerce experiences with fellow customers through reviews, recommendations and social media. So what can you do to encourage […]

3 Product Video Integration Mistakes that Do More Harm Than Good

Good Product Video Integration

Have you ever visited a product page, only to leave straight away because its usability is so bad? I’m going to guess that you probably have. Take a minute to think about your own product page. Does it entice your visitors to buy? Are the features you added to your page working as well as […]

Ecommerce Product Videos: The Statistics You Can’t Ignore

Ecommerce Product Video Statistics Infographic

Video content is quickly becoming one of the most powerful tools in the ecommerce industry. With video, you can can stand out from the crowd by engaging customers, boosting SEO and enhancing your marketing strategy – which ultimately leads to more sales.   So if you’re still on the fence about whether or not to […]