Extraordinary Product Videos that Doubled Conversion Rates (Data Proof Inside)

chart showing increase in conversion rate caused by product videos

Increasing conversion rate is an ongoing challenge for every online retailer. Product videos in general are one of the most effective tools to reach that goal. However, this post is not about ordinary product videos, but the very best ones. We’ve filtered through thousands of product demos from DemoUp’s own unique dataset of more than […]

E-commerce Reviews: Why You Should Have Them in Your Online Shop

e-commerce reviews are trusted by 70% of consumers

70% of consumers consult e-commerce reviews or ratings before buying online.1 What’s more, according to research conducted by Nielsen the same percentage of consumers trust online opinions. Despite this fact, many e-commerce retailers are hesitating to introduce reviews to their shops. This fear is partially understandable – nobody wants to read negative comments about their […]

Testing Online Tools for E-commerce Video Production

e-commerce video production with Wevideo screenshot

If you put “e-commerce video production” into google, you get 77,400,000 results. It’s no wonder that 40% of online retailers are planning to introduce product videos to their shops.1 If you are one of them, the thought of producing your own demo videos has probably crossed your mind. We’ve already written about professional e-commerce video […]

12 Inspiring Demo Videos for Your Christmas Shopping

christmas presents

Have you already heard “Last Christmas” and seen the Coca Cola advert with Santa this year? Yeah… Christmas is coming again! And this means buying presents. If you don’t feel like visiting crowded shopping centers and you’re looking for inspiration, this is an article for you. Sit back, relax and check out our demo videos […]

Video Production Cost with Real Price Examples

avarage video production cost with real prices for particular elements

The demand for online video in general and e-commerce video in particular is growing and we at DemoUp receive many questions regarding video production cost. The video production rates you’ll need to pay are highly dependent on the kind of video you want to get. Many video production companies stay away from giving clear price […]

Shop Usability: We recorded users browsing online shops and here is what we’ve found

usability testing in progress

You can hire the best web designer available. You can consult e-commerce specialists with years of experience. But still, all of this won’t guarantee that actual users will like your e-commerce store. The comments of your colleagues, family and friends will surely be helpful but let’s face it: they will never be fully objective. That’s […]

13 Online Shop Features Consumers Expect You to Have

most important features consumers expect in online shops

Roughly 27 % of the world’s consumers shop via the internet.2 It means that almost 2 billion people in the world regularly visit one of 24 million online stores.3 Obviously in these circumstances, the competition is immense. That’s why being aware of consumers’ expectations is so crucial. Knowing which online shop features are an absolute […]

YouTube E-Commerce Channel – Do It the Right Way

Youtube e-commerce channel animation with online shop shown on youtube

The ultimate goal for every online shop is to attain and maintain a high sales volume. If you’re focused on achieving that, you’ve clearly spent some quality time planning your marketing strategy. Thus the thought of having your own YouTube e-commerce channel must have crossed your mind. Find out now if it makes sense to […]

10 Worst Product Visualizations in E-Commerce History

product visualizations failures: pacpack that is different from the one ordered

I guess it must have happened at least once: a customer was completely disappointed with your product. It doesn’t have to mean that the product was crud or the customer a nit-picking jerk. It may have simply been caused by the lack of detailed product visualizations of the items sold. Well, I’m not sure this […]

6 Types of Product Videos: Where do they work best?

the end phase of consumer video journey is watching product demos

As you’ve probably already noticed, product videos differ considerably from one another. There are, however, six common types that can easily be distinguished. Each of them is useful to the customer at different stages of the buying process. Most importantly, each of them is useful for you, too. See examples of different types of product […]