You don’t need to be a marketing expert to figure out that product videos completly changed the online shopping experience. But since we’ve already gathered the data from industry surveys and marketing experts, it would be a pity not to read them. Marketing Experts on the Video Shopping Experience Matthew Lawson, Previous Head … [Read more…]
Videos entertain. That’s why we watch funny cats and stand-up comedies. Videos teach. That’s why we turn to tutorials and TED. But most importantly: videos inform. And that’s why we watch product videos before buying online. Check out our eight most important reasons why every ecommerce store needs to use videos. 1. Shoppers are more … [Read more…]
Videos are great, we all know that and that’s why we all watch them. We do it on laptops, tablets and mobile phones; at home and at work. No video for today, sorry. Instead take a look at some impressive facts and statistics about online videos. Let’s go! “A minute of video is worth 1.8 … [Read more…]
Getting videos from brands to boost your online shop’s performance is a great idea. What’s the advantage? They are usually really good, sometimes even outstanding (just think of Apple’s product videos). No wonder, only brands and manufacturers have the resources to shoot videos that are crafted to perfection. It would be a pity not to … [Read more…]
There’s no such thing as a free lunch. You may think that by taking product videos from YouTube and embedding them into your product pages you save a lot of money, but the truth is you end up paying for the free content with your customers. YouTube videos need to earn their keep somehow and … [Read more…]
Product video converts visitors into buyers No matter whether your online shop is offering electronic gadgets, fishing rods or baby strollers for triplets, your aim is to turn those who are interested in your products into actual customers. To do this you not only need to provide great products, but keep your potential customers … [Read more…]