The Benefits of Negative Reviews for Ecommerce Retailers

Negative Reviews Ecommerce

At some point, every online retailer will receive critical feedback. Reviews are subjective, and what one customer perceives to be excellent service, another may find unsatisfactory – that’s just human nature. What many online merchants don’t realise is that this critical feedback can bring advantages to online shops and shouldn’t be deleted. Here’s why:   […]

The Definitive Guide: Ecommerce Video Use in Online Shops

Definitive guide ecommerce videos

Why your Online Shop needs Ecommerce Video   Leading ecommerce merchants, such as Amazon, Zappos and Asos, have already heavily integrated ecommerce videos into their product pages. Customers love ecommerce videos and retailers are seeing great results from video integration, so now an increasing number of merchants want to introduce ecommerce videos into their marketing […]

Why you Need to Start a Blog for your Ecommerce Shop

Blog button

Every industry has a blogging community. Whether it’s the fashion industry, music industry or the tools industry, there are always groups of people creating content for advice and entertainment purposes. Starting a business blog for your Ecommerce shop isn’t an easy task but the return on investment can be very impressive. We wrote briefly about […]

The Perfect Ecommerce Video – According to Statistics

The Perfect Ecommerce Video – sounds too good to be true, doesn’t it? But if you’re going to create a product video, we think you should have all the information to make sure it’s as effective as possible. Although our ‘winning formula’ might not apply to every type of product, all product videos should be […]

Extraordinary Product Videos that Doubled Conversion Rates (Data Proof Inside)

chart showing increase in conversion rate caused by product videos

Increasing conversion rate is an ongoing challenge for every online retailer. Product videos in general are one of the most effective tools to reach that goal. However, this post is not about ordinary product videos, but the very best ones. We’ve filtered through thousands of product demos from DemoUp’s own unique dataset of more than […]