The Benefits of Negative Reviews for Ecommerce Retailers

Negative Reviews Ecommerce

At some point, every online retailer will receive critical feedback. Reviews are subjective, and what one customer perceives to be excellent service, another may find unsatisfactory – that’s just human nature. What many online merchants don’t realise is that this critical feedback can bring advantages to online shops and shouldn’t be deleted. Here’s why:   […]

5 Ways Ecommerce Shops can improve Customer Retention

As we all know, customer shopping habits have changed dramatically in the past twenty years. Gone are the days when you would simply see something you like in a shop and then purchase it; there are now so many more stages in the customer decision making process that can be influenced positively or negatively. Technology […]