The Perfect Ecommerce Video – According to Statistics

The Perfect Ecommerce Video – sounds too good to be true, doesn’t it? But if you’re going to create a product video, we think you should have all the information to make sure it’s as effective as possible. Although our ‘winning formula’ might not apply to every type of product, all product videos should be […]

E-Commerce Videos: Producing Your Own vs. Uploading Brand Videos

Produce or Upload Demo Videos for my E-Commerce Site

It’s time for you to join the e-commerce revolution. Product videos have taken the market by storm, letting customers window shop in a whole new way, whenever and wherever they want. In such a fast paced industry you can’t afford to be left behind, but with so many demo videos on offer, it’s difficult to […]

6 Characteristics of Highly Effective E-commerce Videos (with Examples)

Canon product video that displays the product comprehensively

There’s no doubt in the data that demo videos are improving the experience of your ecommerce store. However, in order to fully reap the rewards product videos can offer, they should fulfill certain criteria. These are quite different from what we would apply to other types of marketing video material. Let’s analyse, using examples, what […]

7 Most Common Mistakes of Product Video Production

mistakes can ruin all the effort put in product video production

Product videos can be a blessing to both the brand that provides them and the online shop that has them integrated to the product pages. However, the success of videos is highly dependent on their quality. You won’t be very successful providing consumers with underwhelming demos. What’s more, the mistakes of product video production may […]

Testing Online Tools for E-commerce Video Production

e-commerce video production with Wevideo screenshot

If you put “e-commerce video production” into google, you get 77,400,000 results. It’s no wonder that 40% of online retailers are planning to introduce product videos to their shops.1 If you are one of them, the thought of producing your own demo videos has probably crossed your mind. We’ve already written about professional e-commerce video […]