Why your Online Shop needs Ecommerce Video Leading ecommerce merchants, such as Amazon, Zappos and Asos, have already heavily integrated ecommerce videos into their product pages. Customers love ecommerce videos and retailers are seeing great results from video integration, so now an increasing number of merchants want to introduce ecommerce videos into their marketing … [Read more…]
It’s not enough to just add a video to your product page and then completely forget about it. If you’re serious about maximising your ROI, it’s really important to test your video’s success. Simple analytics can give you great insights into how effective your ecommerce video is at engaging customers and more importantly, at driving … [Read more…]
Everything is going mobile these days. From brand apps to banks, every company wants a slice of the mobile market and you should too. According to Animoto, 55% of consumers watch at least one video on mobile per week and that’s not surprising due to the proliferation of smartphone use, the increasing accessibility of WiFi … [Read more…]
Increasing conversion rate is an ongoing challenge for every online retailer. Product videos in general are one of the most effective tools to reach that goal. However, this post is not about ordinary product videos, but the very best ones. We’ve filtered through thousands of product demos from DemoUp’s own unique dataset of more than … [Read more…]