The Definitive Guide: Ecommerce Video Use in Online Shops

Definitive guide ecommerce videos

Why your Online Shop needs Ecommerce Video   Leading ecommerce merchants, such as Amazon, Zappos and Asos, have already heavily integrated ecommerce videos into their product pages. Customers love ecommerce videos and retailers are seeing great results from video integration, so now an increasing number of merchants want to introduce ecommerce videos into their marketing […]

Measuring the Effectiveness of your Ecommerce Video

Demoup view rate statistics analytics

It’s not enough to just add a video to your product page and then completely forget about it. If you’re serious about maximising your ROI, it’s really important to test your video’s success. Simple analytics can give you great insights into how effective your ecommerce video is at engaging customers and more importantly, at driving […]

4 Ways Mobile is Revolutionizing Video E-Commerce

Mobile Video Traffic

Everything is going mobile these days. From brand apps to banks, every company wants a slice of the mobile market and you should too. According to Animoto, 55% of consumers watch at least one video on mobile per week and that’s not surprising due to the proliferation of smartphone use, the increasing accessibility of WiFi […]

6 Characteristics of Highly Effective E-commerce Videos (with Examples)

Canon product video that displays the product comprehensively

There’s no doubt in the data that demo videos are improving the experience of your ecommerce store. However, in order to fully reap the rewards product videos can offer, they should fulfill certain criteria. These are quite different from what we would apply to other types of marketing video material. Let’s analyse, using examples, what […]