The Definitive Guide: Ecommerce Video Use in Online Shops

Definitive guide ecommerce videos

Why your Online Shop needs Ecommerce Video   Leading ecommerce merchants, such as Amazon, Zappos and Asos, have already heavily integrated ecommerce videos into their product pages. Customers love ecommerce videos and retailers are seeing great results from video integration, so now an increasing number of merchants want to introduce ecommerce videos into their marketing […]

Why you Need to Start a Blog for your Ecommerce Shop

Blog button

Every industry has a blogging community. Whether it’s the fashion industry, music industry or the tools industry, there are always groups of people creating content for advice and entertainment purposes. Starting a business blog for your Ecommerce shop isn’t an easy task but the return on investment can be very impressive. We wrote briefly about […]

Why Instagram is Essential for Ecommerce Shops and How to Maximise its Potential

Instagram app

With 300 million monthly users, social media photo-sharing app Instagram is the place to be right now.2 Whether the algorithm change affects engagement or not, you still need to invest time into building a photo portfolio and a loyal following. There are a multitude of reasons why you should start an Instagram account for your […]

5 Ways to use Content Marketing to Drive Traffic to your Ecommerce Shop

As found at Captora, 61% of consumers are more likely to buy from companies that create custom content.1 We’ve all heard the mantra: Content is King. But what do we mean by content marketing? Content is any media you produce for your ecommerce shop in order to interest and engage an audience. From product descriptions […]

How to Maximise your SEO with Ecommerce Videos

Google Search Engine Optimisation

You could have the greatest online store in the world, but what good is it if nobody even knows that it’s out there? SEO reduces this problem by increasing your online visibility and helping customers to find you more easily. The big problem with SEO is that online merchants often just don’t know where to […]